Travis Scott, Future, Playboi Carti, and many use it as the main effect to shape their vocals. Today, the autotune sound is all over the place in modern rap.
At a super short retune speed, the pitch correction becomes unnatural sounding, but it’s a desired effect which has inspired a whole style of vocal production and become a hallmark of modern genres like trap.Īfter Cher in the late 2000s, T-Pain popularized the effect even further, with other prominent artists like Lil Wayne and Kanye West catching on. The 1998 song “Believe” by Cher gets the credit for showcasing the “0 retune speed” robotic effect. For beginning users, we’ll take a look at some popular options for a free autotune plugin.įrom its very introduction, engineers and producers started experimenting with the technology. Autotune is a colloquial term now, frequently understood by artists as a catch-all for heavily processed modern vocals. The purpose was to correct off-key pitches in real-time for perfectly tuned vocals or instruments. Antares Audio Technologies introduced their proprietary Auto-Tune software in 1997.
